Super Bowl Commercial Odds: What Will We See in 2022 Ads?

Devon Platana

Super Bowl Weekend is one of the best times of the year for both casual football fans and hardcore experts. The NFL’s finale usually has something for everyone, ranging from the game itself to the halftime show.

Another well-known tradition about football’s biggest game happens to be the Super Bowl ads that play throughout the night. In fact, some people tune in just to see the commercials themselves.

Super Bowl ads Super Bowl commercials Clydesdale

What Super Bowl ads will air this year, and what will see in them? While we won’t see such odds offered at regulated books like BetMGM or Caesars Sportsbook, many international sportsbooks have posted Super Bowl commercial odds.

Here’s a look at some of those international Super Bowl betting markets, as well as a few hypothetical scenarios.

Super Bowl Commercial Odds for 2022

What Will Be Said First During Any Super Bowl Ad?

  • Metaverse (-110)
  • Bitcoin (-120)
  • NFT (+500)
  • Ethereum (+1200)

This market features “buzzwords” that are appearing more often in our everyday vocabulary and which one will be said first during a Super Bowl commercial. Right now, this international sportsbook is favoring “Metaverse” at -110, which refers to the idea of a virtual world.

Meta, which is Facebook’s parent company, does have a commercial scheduled for Sunday, so it makes sense why that word is being favored. Nevertheless, cryptocurrencies like Bitcoin and Ethereum are quite popular, and it seems like everyone is trying to purchase an NFT (non-fungible token). So, it could be anyone’s game.

Which Super Bowl Ad Will Play First?

  • Budweiser (+170)
  • Bud Light Next (+200)
  • Michelob Ultra (+450)
  • Bud Light Seltzer Hard Soda (+500)
  • Cutwater Spirits (+500)
  • Michelob Ultra Organic Seltzer (+750)

Cracking open a cold one and football go hand-in-hand. And there’s usually no shortage of alcohol commercials during the Super Bowl.

Considering how the NFL has a partnership with Anheuser-Busch InBev — the parent company of each of the above options — it isn’t shocking that there’s a market strictly based on their ads.

Budweiser’s Clydesdale is back for a commercial this year and, with how iconic that horse is, it’s unsurprising that it’s the commercial most likely to play first.

Will the Crypto.com Super Bowl Commercial Show the Lakers/Clippers Arena?

  • No (-1000)
  • Yes (+550)

Last year, Crypto.com purchased naming rights for what was formerly Staples Center in a deal worth over $700 million over 20 years. A Crypto.com commercial is scheduled to air during the big game, leaving some wondering if any images of the Los Angeles Lakers/Clippers’ arena will be shown.

Right now, international oddsmakers are leading towards ‘No’ at -1000 odds. With that being said, it’d also make sense for the commercial to show the Crypto.com Arena. After all, that’s the imagery that most may associate with the company.

Will the Crypto.com Commercial Feature Matt Damon?

  • No (-400)
  • Yes (+250)

Speaking of Crypto.com, this market looks at whether or not former Academy Award winner Matt Damon will appear in the company’s commercial.

The odds lean toward it not happening, but Damon has promoted the company in the past. He’s even appeared in a Crypto.com commercial as recently as October 2021. So, there’s actually a decent chance that he’ll show up despite what the odds say.

Hypothetical Super Bowl Commercial Betting Odds

You won’t find these Super Bowl odds anywhere but here, but feel free to play these hypothetical odds with your friends to spice up the evening, in addition to some friendly betting on the national anthem or Gatorade color odds. Perhaps some Bitcoin or a cold Budweiser can be up for grabs, given the occasion.

Will Tom Brady Appear in a Super Bowl Ad?

  • Yes (-140)
  • No (+100)

Even though he turned 44 last year, many NFL fans were caught off guard by Tom Brady’s recent retirement. The seven-time Super Bowl winner bleeds football, which is why it isn’t unfathomable to imagine him being involved on Sunday in some way.

Tom Brady five rings Super Bowl ad Super Bowl commercial

A commercial appearance is possible because Brady has never shied away from them in the past. Everybody remembers his famous “Five Rings” commercial following the New England Patriots’ Super Bowl 51 victory, so there’s a chance he might already have a retirement video filmed.

Regardless, Brady loves the spotlight. So, look for him to stand under it once again on Super Sunday even if he’s not on the field.

Will a Trailer for Obi-Wan Kenobi Air?

  • No (-275)
  • Yes (+200)

Earlier this week, Disney announced that Obi-Wan Kenobi, a series about the Star Wars Jedi with the same name, will premiere on May 25. It’s one of the company’s most highly anticipated shows after fans have been clamoring to see it for years.

With millions of people watching Super Bowl LVI, one has to think that there’s a pretty good chance of Disney airing the first trailer to capitalize on the attention. On the other hand, Disney may also want to wait for when it’s the center of attention and doesn’t have to compete with other commercials.

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