When the online gaming industry started hitting its stride in the early 2000s, many companies had already been in business for a few years. Unibet is one of these trailblazers, and over two decades of experience is on display when you get to the site’s homepage. You can tell that the site is focused on the European market as it is available in many local languages. However, what this review is going to determine is whether the offering is worth playing, even if it is found in your native tongue!

History of Unibet.com

Unibet is owned by the Unibet Gaming Ltd Group and is another one of the original online gaming companies to be listed publicly on the London Stock Exchange. While now based in the UK, Unibet has Swedish roots, and the long relationship between that nation and online gambling is on display at this site.

The company has two gaming licenses: one from the UK Gambling Commission and the other from the Malta Gaming Authority. These are considered the top-tier jurisdictions from a player security standpoint, which is excellent news for readers who are considering playing with this site. However, the site does have a long list of countries from which it cannot accept real-money play, so if you live in one of these then you are out of luck:

  • Australia
  • Czech Republic
  • Denmark
  • Estonia
  • Spain
  • France
  • Hong Kong
  • Italy
  • Jordan
  • Philippines
  • Pakistan
  • Portugal
  • Romania
  • Russian Federation
  • Turkey
  • United States

Software and Site Design

While Unibet does offer a full suite of gambling products, our focus when we arrived for the review was the sportsbook. We were greeted with a homepage that was brightly colored, but not harsh on the eyes. More importantly, all the options were laid out right across the top of the page, so we clicked on the Sports tab and right into the main betting page we went. There we found some live matches that offered

in-game betting odds, as well as some highlighted events on the left side of the screen. Promotions were on the right side of the screen, which is where we would normally find the betting slip. This is a great way to show off the ongoing promotions, as many sports bettors won’t head to the promotions page once they get to the betting screens. There is also a search bar where you can enter the name of a team or event and bring it to the screen. You will find hundreds of matches and games to bet on amongst the dozens of available sports at Unibet.

Making a wager couldn’t be any more simple. All you need to do is click on a set of odds, and your betting window comes up from the bottom of the screen. The window is very easy to understand, giving you options to make multiple straight bets or combine the best into parlay forms. Overall, the entire betting section of the site is excellent and should be easy to navigate even for the most novice sports gambler.

Other Products

As we mentioned, the Unibet experience is not limited to sports. You can see all the products listed next to the sports tab on the homepage, and each will take you to a new area of the site.

The Unibet Casino is made up of content from multiple providers. Here, you will find hundreds of games from over 20 different suppliers including these industry leaders:

  • Net Entertainment
  • Evolution Gaming
  • IGT
  • NextGen
  • Leander Games
  • Quickspin
  • WMS
  • Genesis Gaming
  • Playtech
  • Yggdrasil
  • Cryptologic
  • Aristocrat
  • Microgaming

To be honest, we haven’t seen this many software providers in one place before. The good news is that Unibet has selected only the best content from each supplier, meaning the lobby isn’t overcrowded by games no one would play when presented with other options. The casino does offer 18 games exclusive to their platform.

Unibet also offers a robust Poker offering to players. This is a primarily recreational poker site so you won’t see all the high-stakes games you might find at poker-first options. However, the company does host its own land-based tournaments which you can qualify for online. This is a nice opportunity to make your way to an event that isn’t overrun by professional players.

To round out the offering at Unibet, players will find Bingo and a Live Casino to choose from as well. This makes Unibet one of the most well-rounded gaming companies in the industry.

Mobile Play

The Unibet platform was built well before mobile gaming was a concept, but that doesn’t mean that it isn’t a priority for the company today. The site has been completely adapted for mobile use, which means that all the sports betting and casino games can be accessed via the browser on most devices.

Unibet takes it one step further for those players who live in a market where online gambling has been regulated. The company offers a native app in these regions, both for players who use iOS and Android devices. The app allows you to access the odds and make bets without having to pull up the browser. This means you can get to the bets faster, which can have an impact when in-game betting changes on a minute-by-minute basis. We love the app that Unibet has designed and recommend it as the delivery method of choice for those of you lucky enough to be able to download it.


Unibet is another site that has figured out that sports bettors are different from casino and poker players, and require a different set of promotions as a result. A quick scan of the Unibet homepage shows the highlighted promotion for each of the products, and here we will take a quick look at a couple that caught our eye.

Risk-free $25 Bet

This is a common type of welcome bonus for a sportsbook. The rules are pretty simple – make a deposit, and your first wager of up to $25 is fully guaranteed. Now, you will be given a Free Bet of the same value should your original wager be a loser, and this needs to be bet again, you don’t get to simply withdraw the funds. Regardless, this is a simple but effective way to get players on their sports betting journey.

90+ Cashback

Let’s face it: soccer can be completely aggravating from a betting standpoint. With an arbitrary amount of time added to the end of the game to make up for injuries and stoppages, meaningless and meaningful goals are scored that impact the result of so many bets. Unibet wants to apologize for the behavior of referees by offering a refund on bets that were going to be winners until extra time. The site will offer Free Bets as refunds for anyone who has a winning Halftime/Fulltime bet, first or last goal scorer and Correct Score bets that are altered by events after the 90th minute. It’s a nice touch considering how often this happens.

Payment Options

While the payment options aren’t as varied as some online casinos we have reviewed in the past, Unibet has the majority of players covered by the methods they offer. To see which are available in your region, just click on the cashier link, and you will be given the updated list.

Deposit Options

  • Wire Transfer
  • Maestro
  • MasterCard
  • Neteller
  • Paysafe Card
  • Ukash
  • Visa Electron
  • Visa
  • Skrill
  • EcoPayz
  • EntroPay

Withdrawal Options

  • Bank Wire
  • Neteller
  • Visa Electron
  • Visa
  • Skrill

Customer Support

Unibet offers multiple forms of support to its players. First off, there is an extensive reserve of Frequently Asked Questions which cover topics ranging from creating accounts to placing bets to wait times for withdrawals. You can reach the company by Live Chat and Telephone, and also by email.

One thing we noticed on the support page was a list of the average response times for each of the main contact methods. While we can’t verify the numbers for emails, we did try the live chat, and we received a response from an agent well within the listed 2 minute and 30 second average. This is a bold move by Unibet to post these times, and if nothing else it keeps them to a standard they have set themselves.


The Unibet offering isn’t one that just caters to the European market. There is a lot to love about this site, especially if you are a player who wants one central account from which you can play multiple products. The poker site is pretty barren, but the exact opposite is true of the casino and sports areas. All types of gamblers will like what Unibet has to offer, and this is why we consider it a great option for our readers.