One of the most well-known brands in all of the online gambling world is that of 888. This company has become a powerhouse in the space since its inception over 20 years ago, and it shows no indication of slowing down anytime soon. These days, the brand is split up into multiple product-specific sites, and this review looks at 888 Sport in more detail.
History of 888.com
888 launched all the way back in 1997, in the infancy of the online betting boom. Over the years, the company has solidified itself as one of the most important in the industry. Once a privately held firm, the 888 Group of Companies is now a publicly traded entity on the London Stock Exchange. This is excellent news for players, as being publicly held means the company has to disclose all their financials on a regular basis, so you will always know where the company stands from a business perspective.
The 888 Sport site, focused on sports betting as you may have guessed, is licensed by both Gibraltar and the UK. Gibraltar is where the company’s base is housed, mainly for the favorable tax rate in the UK-owned territory. The UK license allows the company to accept players from that region, but also comes with a list of countries that are considered off-limits, so it’s best to check before signing up with 888.com in case your particular country isn’t available.
Software and Site Design
Over the years, the 888 brand has undergone some design changes, and the end results can currently be seen at the 888 Sport website. When you land on the page, you will be greeted with a very clean looking site – no need for huge banners here. There are a couple of highlighted games at the top of the screen underneath the navigation bar – these are the featured games that are likely the reason why most bettors are coming to the site. Under that, some games are ongoing with the Live Betting odds available, and then other highlighted games are scattered around the page. We like the boxed formats of information, which make it easy to scan quickly.
All of the available sports and matches are displayed when you click on the A-Z tab – the sports are then presented on the left-hand side of the screen. We like that the total number of betting options for each sport are listed in the summary, so you don’t have to open each tab to find out. When we went looking for North American sports to bet on, we were pleased not to find them buried underneath all the other sports, and a drop-down tab allows you to switch between the different odds types with ease.
Overall we are very pleased with what we found here, and we made our test bets in only a matter of seconds. The designers have done an excellent job with the navigation at 888 Sport.
Well, 888 has many other products available, but you wouldn’t be able to tell this by looking at the 888 Sport website. While you have to navigate to the different sites to play casino or poker games, what we have managed to determine is that if you create an account at 888 Sport, you can use the same credentials to log into the casino or poker products.
To be honest, we aren’t too sure why the company does this, or if we like it. While having only sports on the site makes it much cleaner from a navigation standpoint, having to open other web pages seems like more pain than it is worth. However, this is what the company has decided to do, and they are a multi-billion dollar organizations so they must know what they are doing.
With a focus on the UK and European gaming markets, it comes as no surprise to find an 888 Sports app available for the Android and iOS users in the market. This is restricted to countries where the apps have been approved, and that is constantly changing as each country has its own set of laws regarding online gambling. If you live in a country that has the app, then we definitely suggest that you use it -you’ll be able to access your balance and bets quickly and easily.
The site is also built with mobile use in mind, which is great news for players who either live in a restricted area or simply don’t want to have the app on their device. You can use the browser on your tablet or phone to visit the 888 Sport site and log in just like you would from the desktop version.
The promotions at 888 Sport will be a bit confusing for many players when they first look at the page. First off, there are several casino offers listed even though the site doesn’t have a casino built into it. We tried one of these out and ended up in a new window where could then log into the 888 Casino. Admittedly, that is a bit odd, but let’s focus on the Sports Promotions.
Welcome Offer for Sports
The Welcome offer at 888 sport gives us a clear sense of who they are trying to attract. There is no doubt the site has its share of high-stakes bettors, so finding some more novice gamblers helps balance out the overall risk. With that in mind, the site is offering players $30 in free bets after making a $10 wager! That is an excellent offer that we think all of our readers should take a chance on. As soon as your initial $10 bet is cleared, no matter the outcome, you will be given 2 $10 bets and one $10 bet specifically for mobile. You need to use the free bets in 7 days, so make sure to do so or else you will lose them! There are some further Terms and Conditions that we won’t go into here but are all clearly listed on the website.
Parlay (Accumulator) Refund
Parlay bets can seem like a great idea, but often come up painfully short of being a winner. 888 Sport wants you to give some of these long odds a try, and are willing to refund up to $25 if you make at least a 5 team parlay and come up one short of a winner. It’s a nice insurance policy to have for these bets but getting 4 out of 5 right isn’t as easy as it may sound. Still, this is an excellent promotion, and if you are taking a shot at a big payday, this free bet is a nice consolation prize.
Cash Rewards Program
888 Sport has a loyalty program that is designed to reward you with a cash bonus for making a certain amount of weekly wagers. It is a really simple program, but it is also effective.
While the numbers aren’t overwhelming, any additional cash goes straight to your overall profitability at the site.
888 being licensed in the UK and Gibraltar gives the site the best options for payment methods for their players. Not only that, the size of the company likely gets it the best rates, so they don’t have to charge fees on any withdrawal requests. Payments are expected in 1-7 business days depending on the method chosen and the maximum you can withdraw in a month is $30,000 – be sure to let us know if you have this issue!)
- Visa Electron
- Wire Transfer
- Instant Banking
- Visa Electron
- Wire Transfer
Customer Support at 888 is run from a central facility covering all the different products. The site has an excellent FAQ section that covers many of the common questions you may have. Real money players can access the Live Chat agents, which is our preferred method of dealing with the support department. You can also use the phone and email options if you wish.
888 continues to be a leader in the online gambling industry, and the 888 Sport website is highly recommended to anyone looking for an excellent betting experience. The site is laid out in an easy-to-navigate manner, and while we are a bit confused as to why you have to leave the site to play casino or poker, we can get past that. The Welcome Bonus is small but effective, and we think you will like the mobile betting compatibility of the site.