Australian-based MyBookie Sportsbook has launched its mobile sports betting application in the state of Illinois. The launch was unveiled at 10 a.m. on Saturday, just over 24 hours before a full slate of Week 1 NFL games.
MyBookie has been targeting Illinois for several months, but they were finally able to get official licensing approval to launch. The sports betting operator has partnered with Hawthorne Race Course in Illinois, giving them access to the state.
In addition to offering mobile sports betting, MyBookie will also be launching retail sports betting at all four of Hawthorne’s properties in the state. These two companies reached an agreement last summer, but it has taken the state of Illinois a long time to issue sports betting licenses.
MyBookie continues to grow as a company since launching its first sportsbook in the United States in New Jersey. Along with Illinois and New Jersey, MyBookie Sportsbook is available in both Indiana and Iowa as well.
Illinois has been a target for several big-name operators due to the city of Chicago and the rich tradition of some of the professional sports teams in the state. MyBookie was expected to launch in Colorado this month, but the company instead shifted its focus to the Land of Lincoln.
One of the reasons that MyBookie quickly launched in Illinois is that Governor JB Pritzker removed the in-person registration requirement. This was a requirement when the initial sports betting legislation was passed, but Pritzker has removed the requirement twice during the COVID-19 pandemic.
If and when the mobile registration requirement period ends, MyBookie will accept new customers at all four of the properties located in the Chicagoland area. MyBookie will have a considerable advantage of being located close to the Chicago area, and that should allow them to sign up new customers in a hurry.
Bears Should Drive Market
There are several popular professional sports teams in Illinois, including the Chicago Bears. MyBookie and the other sports betting apps in the state are all expected to focus on Chicago Bears wagering to promote their business.
MyBookie wasted little time featuring bonuses and promotions centered around the Chicago Bears, and they have also enlisted a former Bears star as a spokesperson for the company. Devin Hester, one of the best kick returners in NFL history, is promoting MyBookie on both television and radio ads.
MyBookie launched at just the right time to take advantage of the Chicago Bears and the kickoff of the 2020 NFL season.
Stiff Competition in Growing Industry
Illinois launched sports betting in early March, but the coronavirus pandemic slowed the industry. Illinois did not have mobile sports betting apps at that time, and there was nowhere to bet when the casinos shut down.
Rivers Casino in Des Plaines was the first to offer retail sports betting, and that company was also the first to offer mobile sports betting. The company launched its BetUS mobile app earlier this summer, and they were the first to take advantage of the mobile registration period.
DraftKings was the next mobile sports betting app to launch in Illinois, and BetOnline quickly followed suit. Both of those companies waited until online registration was allowed before launching as well.
Now that MyBookie has joined the market, there are four of the biggest names in the sports betting industry are open for business in Illinois. The state was expected to become a huge player in the sports betting industry, and things are starting to head in that direction.