A company with a long history in the UK market, and a pedigree that barely has any rivals in the online gambling industry, Bet365 has been a leader in the space for almost two decades. These days, the company’s expansion out of the UK market has made it a globally-recognized brand, but does this add up to a site that we consider to be highly recommended to our readers? Our team has taken a long look at everything Bet365 has to offer, and we have condensed it into this comprehensive review.
Launched in 2001, Bet365 was the brainchild of Denise Coates. Her family was in the land-based betting shop business in the UK, and when her father brought her on board after university to help run that business, she started to see the potential for growth. After getting funding from the family for this Internet Gambling product, she acquired the URL, and a few months later Bet365 was competing with Ladbrokes and Coral in the online space as well.
However, it was Bet 365 the harnessed the power of global expansion first, branching out to include other countries in their operation. Soon after, other products would be added to the sportsbook, and before long the company was one of the most well-rounded sites online. Today, the expansion continues, and with the site now being translated into several languages, it offers great products to a wide array of gamblers.
Bet365 is licensed by both the UK and Gibraltar, which means while it is very secure option for our real-money players, however many countries are restricted due to licensing requirements.
The design of the Bet365 website is a bit dated, but what we really like about the homepage is that it is clean, and gives you links to the different products. Here, you can see that the sportsbook is still the priority as it is given the most real estate, and the different site languages are listed on the left-hand side of the screen.
Clicking on the Sportsbook banner takes you right into the betting screen, which may require you to increase the font size depending on the size of your screen. The interface is excellent, with the odds for multiple sports listed all on the page. This includes a center menu that houses all the featured matches, which you can toggle by sport.
On the left-hand side of the screen you can see the list of available sports, which is a long list. Here, you can highlight your favorite sports so that your experience is personalized. We love this feature as the sports betting page is a long one. Rather than having to scroll or click around, we like that our favorite leagues are promoted, so it takes even less time to make a bet.
Bet365 also offers a full set of Virtual Sports betting options. These sports are computer simulations and take a fraction of the time that the real matches would. For gamblers who want to bet their favorite squads, these games start every few minutes and have become an increasingly popular way to get a sports gambling fix in a much shorter period of time.
If you want to make a bet, all you have to do is click on the odds you would like, and then you are taken to the bet option screen. Here you can not only add the amount of the wager, but you can also change from a straight bet to the bet of your choice. All in all, it is very easy to navigate the betting screens, and our test wagers were placed without issue.
On the home page, other products get promotion on top of the sportsbook. The Bet365 casino is one of the best on the market, and for those who already have a sportsbook account, there is a seamless movement of money between the different products. If you want to get a sense of how much the site cares about its casino offering, just have a look at the list of software vendors whose games are in the lobby:
Microgaming, IGT, Aristocrat, NextGen, Blueprint Gaming, WMS, Big Time Gaming, 1x2gaming, Realistic Games, Ash Gaming, Play’n GO, Genesis Gaming, Rabcat, Games Warehouse, Quickspin, Mazooma, Scientific Games and SG Interactive
This is a crazy number of top-rated suppliers, which means that regardless if you download the casino or play the Flash version, you will find hundreds of slots machines and table games to choose from.
Poker is another game that is available at Bet365. Poker has long been a game enjoyed by sports bettors, and the Bet365 poker client allows players to enter multi-table tournaments as well as a series of cash games. While the site doesn’t offer the same huge guarantees that other sites promote, the amount of play available is sufficient for someone who has a taste for the game but is more focused on their sports bets.
These days, many online gamblers play their games via a mobile device. With that in mind, gaming operators have had to adjust their delivery methods to accommodate these mobile players. Bet365 has multiple solutions for these players, starting with their downloadable native app. This app is available on the Google Play store as well as the Apple App Store, and once loaded, allows players to gain access to their accounts, make bets and play casino games from anywhere they can connect their devices to the internet.
Now, many countries in which Bet365 offers its games still have some obscurity when it comes to the legality of online gambling. In these countries, Apple and Google may not have approved the betting app for distribution. For those players, Bet365 has built a mobile version of its site that works with the majority of phones and tablets. From the browser on these devices, players will find the casino games and sports bets that they would find on the desktop version of the site. The bets we tested open our mobile devices were the In-Game options. As the outcome of matches can take some time, the introduction of being able to bet on outcomes within the game is very intriguing. The tests we ran on both the app and the mobile browser versions of Bet365 showed no signs of lag, which is very important for players who are trying to get bets in during the course of a game.
Like any online gambling site, Bet365 has a set of promotions designed to attract real money gamblers as well as to keep players active and loyal. When we review a site, we look at all the promotions as a whole to see if there is something for everyone, and then we break down a couple of the offers for you here in more detail.
The Welcome Offer from Bet365 is very attractive and gives you a decent amount of time to earn the full bonus. New players will receive a 100% match bonus to a maximum of $200 on their first deposit. This deposit has to be made within 7 days of creating an account, so make sure you are aware of the timing if you decide to poke around the site once reading this review.
You can use the offer on your sports bets, and you have 90 days to make the necessary amount of wagers to convert the bonus dollars into cash. There are some rules regarding what bets qualify for the bonus conversion, so you should refer to the Terms and Conditions for a full understanding of the promotion.
Early Payout Options
If you are a bit impatient when it comes to waiting for a sporting event to end, then you may want to take advantage of the Early Payout options for baseball, basketball and hockey bets. If your team is up by a significant amount (4 runs, 18 points of 3 goals), you qualify to have your bet paid out early. There are of course rules that apply, but this is a fun way to get paid before the game ends.
A fully regulated site, Bet365 has many different payment options. The company prides itself on paying customers quickly, and those using the e-wallet solutions can have their withdrawals processed in only a matter of hours.
Customer support at Bet365 is available 24 hours a day via email, telephone, and Live Chat. You can also reach out to the site via social media accounts like Facebook and Twitter, but we recommend you use the phone or Live Chat to be able to reach an agent in real-time.
It is hard to find any faults with this site. We love the simple layout of the betting pages (although they could use a bit of a refresh) and having poker, casino, and bingo on top of sports betting means you don’t have to have multiple accounts to play all your favorite games. Bet365 is highly recommended to our readers.