Catena Media buys Lineups, advancing its US sports betting position

Jay Dieffenbach

Catena Media joined the list of companies seeking to cash in on the U.S. sports gambling expansion, purchasing Lineups for $39.6 million.

A part of the deal includes the status of New York state sports betting – whether the state will open to sports betting within three years. If that happens, and certain revenue thresholds are met, Catena will pay an additional $500,000.

Lineups’ focus is in analytics, betting prediction and tools.

“The acquisition of Lineups.com strengthens Catena Media’s leading position in the growing US betting market with a complementary product that fits perfectly into our existing US portfolio,” said Michael Daly, CEO of Catena Media.

Lineups.com — as its name indicates – specializes in both confirmed and projected starting lineups and rosters for NFL, NBA, MLB and NHL teams. It provides bettors assistance with regard to player and team information — injuries, news, performance and trends.

Lineups, also is involved with other U.S. sports leagues and fantasy sports, promotes the value of its projections on its site:

Projected lineups can help give you the edge in all types of fantasy sports or sports betting; having an idea of who is playing before your competition is always going to put you a step ahead. All confirmed lineups are updated as soon as a team or reliable source has confirmed the lineup for that day. So, whether you are looking for a trusted source on the starters for your favorite football team, or trying to set your daily fantasy lineup on that day’s full slate of NBA games, Lineups has you covered.

Over the past 12 months, Lineups.com brought in $7.5 million. Its first quarter revenue is about 10% of Catena’s total revenue.

Sam Shefrin, Lineups.com founder, will be stay on as an exclusive consultant to Catena, which also is affiliated with thelines.com.

Daly, the Catena CEO added: “It gives us a second, even stronger, national sports betting affiliation site, alongside thelines.com. This will allow us to capture more market share across North America, as well as to take advantage of shared tools across multiple Catena Media sites.”

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